We have been using the toothpaste and brushes for over a year and can see + feel the difference. Our teeth feel so much cleaner, our gums are healthier, just from using these products. We love the handwritten notes each time we receive our orders, such a special touch! ❤️

I’m happy to say this is the best clean I’ve had to date. I’m seriously excited to brush my teeth 🎉

My mouth hasn’t felt cleaner. Especially with no nasties. What I love even more are the tooth brushes that come with the toothpaste. If you care about re-mineralisation of your teeth you must try it out. You’ll never go nan to commercial product.

Not only is this toothpaste delicious and making my teeth whiter, it has (in my opinion) played a big part in helping to heal some long term gum troubles. I have been trying to floss more of course, but since changing to About28, my gums have stopped bleeding, a small red patch has cleared (which had a specialist baffled) and I actually look forward to brushing again.

Absolutely worth the investment into your health.

Best toothpaste I’ve ever used! All natural, high quality ingredients, tastes great & has a secret weapon to remineralise your teeth! You are literally improving your teeth every time you brush with this paste :)

I am loving the toothpaste as I feel my teeth are getting whiter but more importantly feel like they are getting the nutrients and minerals they need to strengthen them as I have thin enamel. I love its flavour also. 😁

I have been using the bamboo brush for a few years but found that it just wasn't cutting it for me, but sustainability is super important to me so I was so over the moon when I started using this brush. The design is great and the handle can get wet (unlike bamboo that gets mouldy so fast!). I feel like I get a better clean too.

I’m currently using your tooth cleanser for the very first time.
Your amazing product was recommended by someone on a low Tox facebook group.
Congratulations on having a passion to create this product.
The taste & texture are both great & I love the cheerful yellow tube.
Thanks Karen

This toothpaste is truly a game-changer! I started using it for my son after we noticed some early demineralisation on his two front adult teeth—basically the beginning of a cavity. We began brushing with this toothpaste and using it at night like an ointment, and I am thrilled to report that the demineralisation has completely remineralised. I couldn't be happier! I wish I had taken a before picture.

Not only is it effective, but it's also a wonderfully gentle toothpaste. My son used to get a rash around his mouth from other brands, and after some trial and error, we realised it was due to the sodium lauryl sulphate in those products. Since switching to About 28, he's had no issues whatsoever. No nastiness, just a great, safe toothpaste that works! Highly recommend and wish I knew about this earlier!

I was told by a friend about this toothpaste and thought it sounded different to anything I tried before so why not give it a try.
Upon using it I found it to be a very nice flavour.
I only use a very small amount each time .
I visited my dentist for a 6 month checkup I’d been using about 28 for ( 5 months),she was surprised at how white my teeth were and the condition of my teeth asking what I’d been using because your “teeth were not like this 6 months ago “.
I can’t recommend this wonderful toothpaste highly enough.

This toothpaste hits all the right notes. I love the taste, the ingredients and the biodegradable packaging. I’m sold on this product, subscription incoming!

Best toothpaste I have ever brought! Wonderful customer service!

Very happy with this new toothpaste, will be a repeat purchaser!

10/10. Leaves mouth super fresh. Don’t need a lot to do the job and it doesn’t leave me extremely thirsty like most toothpastes do. And it’s a clean toothpaste with no nasties. What more could you want.